Jean Hailes for Women's Health is inviting women around Australia to take the lead on their health during Women's Health Week. The national health awareness campaign was launched today with an exciting new look and a message to all women to sign up for health's sake.
Established in 2013 and held annually in the first week of September (2-6 September 2019), Women's Health Week celebrates improving the health of all women in Australia.
In 2018, more than 85,000 women participated in the week with more than 2,100 events across the country from Esperance to the Tiwi Islands, and more than 47,000 people received online health content.
"Women are leading busier lives than ever before, and the week is an important reminder for women to look after themselves. Together, we want women to think about, and do something positive for their health," says Brenda Jones, Women's Health Week campaign manager.
The Jean Hailes annual National Women's Health Survey identified that a lack of time is a major barrier for women not maintaining a healthy lifestyle. Women are also prone to feeling guilty, particularly those in the 'sandwich generation' caring for both elderly parents and children. Guilt can take a toll on a woman's health and wellbeing, whether it be for taking time out for herself, or for not being available 100% of the time for others.
"We are also very excited to launch our new brand identity. We believe the new look is modern and strong, and better represents the diverse range of women in Australia today," says Ms Jones.
The new branding, developed in partnership with Clemenger BBDO Melbourne, represents the powerful role health plays in taking women along their life path. The unique symbol together with the tagline Women's health. Powerful stuff aims to encourage women of Australia to take the lead in nurturing health for themselves, and in turn, their families and their communities.
According to Ms Jones this year's campaign will also be more sustainable. "We are taking proactive steps in reducing the environmental impact by eliminating single-use plastics and our new Women's Health Week bag is made entirely from plastic bottles and can be used well after the week is over."
Women's Health Week is run by Jean Hailes for Women's Health, a leader in women's health for more than 25 years. Appointed by the Australian Government as the national digital gateway for women's health and wellbeing, Jean Hailes combines evidence-based research and clinical experience with practical resources and tools for women and health professionals.