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Women’s Health Week 2020 successfully reaches women with health check message

Media releases | Jean Hailes news 3 Dec 2020
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For Women’s Health Week, like so many other events this year, COVID-19 posed many challenges. However, in the eight years since the campaign started, there had never been a more important time to promote the value of self-care.

More than 91,000 people attended 1437 Women’s Health Week events around Australia. In addition, 45,000+ subscribers received daily health information and key campaign messages via email, with 91,039 visits to the Women’s Health Week website.

“Even in the face of the impact of COVID-19, we again had a very successful campaign, achieving a 19% increase overall in reach, participation and engagement,” says campaign manager Brenda Jones.

“We’d like to give special thanks to our event hosts, partners, ambassadors and the Prime Minister’s wife Jenny Morrison, who all added their voices to this important and timely message.”

Held annually in the first week of September and run by Jean Hailes for Women’s Health, this year’s Women’s Health Week campaign encouraged women and girls to use the week to review and schedule any health checks that may have been missed during the previous months, and to check in on their overall health, both physical and mental.

“Our ‘health check’ theme resonated widely and we were pleased to see a 17% increase in referrals from the Women’s Health Week website and daily emails to the Jean Hailes’ digital gateway as well as to our partners’ health-check pages from people seeking more information,”

says Ms Jones.

New collaborations with the Royal Australian College of General Practitioners (RACGP) and Australian Primary Health Care Nurses Association (APNA) also ensured this message was shared with, and supported by, thousands of health professionals Australia-wide.

A post-campaign evaluation survey of women who took part in Women’s Health Week found that:

  • 32% were more likely to make an appointment for a health check or screening
  • 39% were more likely to speak to their doctor
  • 58% said they would be more physically active
  • 59% planned to improve their diet
  • 74% said they would be kinder to themselves.

Find the full report here.

About Women’s Health Week

Women’s Health Week is held annually in September and is the biggest week in Australia focusing on good health and wellbeing for women and girls. It is a timely reminder for women to take positive and proactive steps to being healthy in mind and body.

From individuals to community groups, from workplaces to sporting clubs, all women and girls are encouraged to sign up to the week to learn more about looking after their health and wellbeing. It’s free, and subscribers receive daily emails with podcasts, videos, health tips, recipes and more. Women and girls can also get involved by joining in any of the 1400+ events registered Australia-wide, both online and face-to-face.

About Jean Hailes

Jean Hailes for Women's Health is a national not-for-profit organisation. We have a unique model, built on four pillars: education and knowledge exchange; clinical care; research; and policy. We aim to translate the latest scientific and medical evidence to help inspire positive change in women and girls by improving their physical health and wellbeing. Jean Hailes produces evidence-based information reviewed by clinicians. In 2016, Jean Hailes was officially recognised as the Federal Government's national digital gateway for women's health.

For media

For more information on Jean Hailes or Women’s Health Week please contact Caroline Cottrill on 0438 257 246 or email or Jo Roberts on 0416 156 566 or email